JEANS

I bet each of us have at least one pair of jeans.Do you know how that wonderful material became so famous and why it is so?

Here are a few interesting facts:
The word "jeans"comes from a material that was made in Europe named after the sailors from Genoa in Italy.
In the 18th century as trade and slave labor increased so did the usage of jeans among these people.The Jean cloth was completely made from cotton and the workers wore it because the material was very strong and did not wear out easily.It was dyed with indigo, a die taken from the plants in America thus giving the jeans a dark blue color.
In the 19th century (1848) gold was found in California commencing the famous gold rush.The gold miners wanted clothes that were tough and did not tear easily which happened often when they were at work.In 1853 a man called Leob Strauss moved out of New York to San Francisco and started a whole sale business.Later he changed his name to LEVIS STRAUSS.
The miners had a problem with the jeans as their pockets tore off easily.A man named Jacob Davis had the idea of using metal rivets or fasteners to hold the pockets of the jeans together.Unfortunately Jacob dint have the money to patent the idea.He then made a call to Levis and asked him if he could pay for the patent.Strauss accepted and started making copper-riveted jeans as they were called.

HOW JEANS BECAME POPULAR:
In the 1930's, Hollywood made lots of western movies. Cowboys - who often wore jeans in the movies-became very popular. Many Americans who lived in the eastern states went for vacations on 'dude ranches' and took pairs of denim 'waist overalls' back east with them when they went home.
Thereafter Rival companies like Wrangler,and Lee began to compete with Levis for a share of this market.